The Full Panel FoundationBurg Strategy Co.

Welcome

Welcome to The Full Panel Foundation.

You'll find all three lessons below. Work through them in order, because each lesson builds on the content and processes of the one before it.

Watch the video for each lesson first, then do the worksheet.

Plan to spend 30-45 minutes per lesson. You can do them back to back, but it can be helpful to work through one, give it a day or two, then come back and make any changes that pop into your head before starting on the next lesson.

01

Lesson 1 of 3

Who Your Practice Is Really Built For

If you're marketing to everyone, you're speaking to no one.

This video covers the difference (and importance) between demographic and psychographic thinking, and why targeting "busy professionals who value their health" is a waste of time.

Download the Ideal Patient Profile Worksheet
02

Lesson 2 of 3

Make Your Practice the Obvious Choice

Create the messaging that makes prospective patients stop scrolling and take action.

This video explains the three levels of how you talk about your practice, plus a simple test to see if how you talk about your practice is setting you apart or pushing you to the background.

Download the Only Statement Worksheet
03

Lesson 3 of 3

Your 90-Day Action Plan

Find the gaps in your current marketing strategy and prioritize the things that will help fill your panel and grow your practice.

In lesson three we'll assess how your marketing stands up in the five major places your ideal patient might find you. You'll walk away with a specific plan for prioritizing what will move the needle over the next 90 days.

Download the 90-Day Action Plan Worksheet

You've got the outline. Now it has to be executed.

A patient profile, a message, and a 90-day plan outlined. That's more marketing strategy than most practices will ever have.

Now what?

The work you just did only matters if it gets built into your practice. Your website has to say it. Your consult conversation has to reflect it. Somebody has to actually launch the referral piece.

That's where most of these plans stall out. Not because they're wrong, but because you have patients to see and other fires to put out.

If you want to talk through what it would take to get yours live, click below to book a 30 minute call with me. I'll tell you what I'd do first, and whether it's something you can handle on your own.

If you're already executing and it's working, that's fantastic! Keep going.

Book a Call

This is a free 45-minute conversation. No obligation.