Welcome
Welcome to The Full Panel Foundation.
You'll find all three modules below. Work through them in order, because each one builds on the content and processes of the one before it.
Watch the video for each module first, then do the worksheet.
Plan to spend about an hour per module. You can do them back to back, but it can be helpful to work through one, give it a day or two, then come back and make any changes that pop into your head before starting on the next module.
Module 1 of 3
Who Your Practice Is Really Built For
If you're talking to everyone, you're talking to no one.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. The worksheet walks you through building a single, specific ideal patient profile — what they want, what they fear, and the moment they decide to look for care. Set aside about 30 minutes once the video is finished.
Download the Ideal Patient Profile WorksheetModule 2 of 3
Make Your Practice the Obvious Choice
The messaging that makes prospective patients stop in their tracks and think “Wow, it's like they read my mind.”
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. You'll take the profile from Module 1 and turn it into a differentiation statement you can use on your website, in referral conversations, and everywhere in between. Expect a few drafts before it clicks.
Download the Differentiation Statement WorksheetModule 3 of 3
Your 90-Day Gap Audit
Find the gaps in your current marketing strategy and prioritize the things that will help grow your panel.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore. The audit takes inventory of everything you currently have in market, scores it against your profile and message, and ranks what to fix first. Finish it and you'll have a prioritized 90-day list.
Download the 90-Day Gap Audit Worksheet